Tweeting Becomes a Summer Job Opportunity - "Summer Twinterns"

Monday, April 20, 2009

Pizza Hut is looking for "Summer Twinterns", a summer intern who uses Twitter, to aid the company in social media outreach. Here's the official job description:

JOB TITLE: Summer Twintern

JOB TITLE, TRANSLATED: A summer intern who uses Twitter.

JOB CATEGORY: Hot pizza/social media

SALARY: Competitive (with other Twitterers).

JOB PURPOSE: To attend advertising shoots, product meetings and other corporate events. “They’ll be our social media journalist, chronicling in 140 characters or less what’s going on at PizzaHut,” said Bob Kraut, the vice president for marketing communications at the company. The Twintern must also play social-media defense, monitoring Twitter for any mentions of the brand and alerting superiors whenever anything negative about the Hut is being said. (Applicants should study last week’s YouTube gross-out video posted by Domino’s employees, which was quickly passed around Twitter, to understand why.) The successful applicant will speak fluent OMG and LOL and correctly use the terms DM (direct message), RT (retweet) and # (hashtag).

JOB REQUIREMENTS:
Applicants must be currently enrolled in college, willing to move to Dallas for the summer, and happy to distill their thoughts into short and frequent bursts of text. Applications will be accepted on PizzaHut.com beginning Monday. Job seekers must demonstrate social-media skills through some kind of creative response.

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