Friendsourcing: it’s happening more and more

Thursday, April 23, 2009

We’re familiar with outsourcing - sending our tasks or whatever to totally outside people. We’re familiar, too, with crowdsourcing - asking the world to answer questions for ourselves. In either case, these methods are generally going to people who we trust marginally, perhaps only because that’s their job (outsourcing) or because we hope that correct answers will bubble to the top (crowdsourcing).

The mass collaboration enabled by Web 2.0 technologies on social networking sites such as LinkedIn, Facebook and Twitter have helped to evolve a new strain of crowdsourcing called friendsourcing.

Friendsourcing is the act of finding help with business or personal projects through friends and it may just be the next big thing. After all, “trust” is an important factor in just about any transaction. And who else to trust better than your long time, faithful friends, right?

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